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Bruce G.S. Hardie is Professor of Mar-keting, London Business School (email: bhardie@london.edu; web: www.brucehardie.com). The Eva Ascarza Columbia Business School ascarza@gsb.columbia.edu Peter Ebbes HEC Paris ebbes@hec.fr Oded Netzer Columbia Business School onetzer@gsb.columbia.edu Matthew Danielson Amplero Inc. mdanielson@amplero.com August 2016 Forthcoming at the Journal of Marketing Research Acknowledgements. Eva Ascarza, Anja Lambrecht, and Naufel Vilcassim. Journal of Marketing Research 2018 49: 6, 882-899 Download Citation.

She is a marketing modeler who uses tools from statistics, economics and machine learning to answer relevant marketing questions. 2013-01-31 · Ascarza, Eva, Anja Lambrecht and Naufel Vilcassim (forthcoming), “When Talk is “Free”: An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs”. Journal of Marketing Research. Ascarza, Eva and Bruce G.S. Hardie (2012), “A Joint Model of Usage and Churn in Contractual Settings”.

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As a marketing modeler, Eva uses tools from statistics, economics, and machine learning to answer relevant marketing questions. Eva Ascarza.

Maria Teresa Del Pino Ascarza, 63 år i Johanneshov på

"Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised October 2020.) Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a marketing researcher and associate professor at Harvard Business School. Eva Ascarza.

Her main research areas are customer analytics and pricing in the context of subscription businesses. Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a marketing researcher and associate professor at Harvard Business School. Ascarza, Eva, Oded Netzer and Bruce G.S. Hardie (2016), “Some Customers Would Rather Leave Without Saying Goodbye.” Conditionally Accepted at Marketing Science. Padilla, Nicolas and Eva Ascarza (2017), “The Value of the First Impressions: Leveraging Acquisition Data for Customer Management.” EVA ASCARZA, RAGHURAM IYENGAR, and MARTIN SCHLEICHER* Facing the issue of increasing customer churn, many service ﬁrms have begun recommending pricing plans to their customers. Eva Ascarzay May 2020 yNicolas Padilla is a doctoral candidate in Marketing, Columbia Business School (email: npadilla19@gsb.columbia.edu).
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MEF' 03. Eva Ascarza Associate Professor at Harvard Business School.

Winner, 2014 Frank M. Bass Outstanding Dissertation Award Ascarza, Eva, Anja Lambrecht and Naufel Vilcassim (2012), “When Talk is “Free”: An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs.” Ascarza, Eva and Bruce G.S. Hardie (2013), “A Joint Model of Usage and Churn in Contractual Settings.” Marketing Science. • Winner, 2014 Frank M. Bass Outstanding Dissertation Award Ascarza, Eva, Anja Lambrecht and Naufel Vilcassim (2012), “When Talk is “Free”: An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs.” Ascarza, Eva and Bruce G.S. Hardie (2013), “A Joint Model of Usage and Churn in Contractual Settings”. Marketing Science.
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Google Scholar | Crossref Ascarza, Eva Iyengar, Raghuram and Schleicher, Martin ( 2016 ), “The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment,” Journal of Marketing Research, 53 (February), 46 – 60 . 2016-02-01 · Ascarza, Eva and Hardie, Bruce (2013), “A Joint Model of Usage and Churn in Contractual Settings,” Marketing Science, 32 (4), 570 – 90. Google Scholar Ascarza, Eva , Lambrecht, Anja , and Vilcassim, Naufel J. ( 2012 ), “When Talk Is ‘Free’: The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs,” Journal of Marketing Research, 49 (December), 882 – 99 . Eva Ascarza, Raghuram Iyengar and Martin Schleicher Harvard Business School, University of Pennsylvania - Marketing Department and Columbia University - Columbia Business School Downloads 665 (46,131) EVA ASCARZA, ANJA LAMBRECHT, and NAUFEL VILCASSIM* In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs.